2016 Nissan Frontier named Top Mid-Size Truck by J.D. Power

July 26th, 2016 by

2016 Nissan Frontier

The Nissan brand has been on the rise, speeding to the top of the automotive world like a bullet. In fact, according to J.D. Power & Associates, Nissan has leapt an incredible 10 places, putting us firmly in the upper echelon of the world’s automakers. This is thanks, in no small part, to the increasing popularity of the Nissan Frontier. In a highly competitive mid-size truck market, the 2016 Nissan Frontier stood head and shoulders above the rest, coming in at the very top in the Initial Quality Study published by J.D. Power.

The Initial Quality Score – Why it Matters to New Car, Truck and SUV Buyers

The IQS, which has been published for 30 years by J.D. Power, is widely seen as the go-to for assessing the quality of new vehicles. The study is based on new owners’ experience with the vehicle – a truly consumer-driven study. More than 80,000 new car, truck and SUV buyers participate in the comprehensive study, which asks car buyers more than 200 questions in eight general categories.

The quality score is tabulated based on the ratio of problems experienced by owners to vehicles purchased. The fewer problems new owners experience, the lower the score (with a low score being desirable). Nissan as a whole ranks 10th in the study – 6th among “non-premium” manufacturers. While we expect Nissan’s star to continue rising, with the aim of being at the pinnacle, this rating puts us above average in the auto industry. In fact, our score puts Nissan in the top third of all auto manufacturers considered in the J.D. Powers study.

Essentially, the IQS is significant for new car, truck and SUV buyers because it is a solid indicator of whether or not you can expect to experience problems with a vehicle model when you purchase it new.

It’s Not Easy Getting to the Top, but the 2016 Nissan Frontier Made it

There’s nothing easy about landing in the top spot, especially in truck categories, and jumping 10 places is practically unheard of. As Nissan North America, Inc.’s VP and Chief Marketing Manager Dan Mohnke points out, the improvement was accomplished due to the efforts of everyone from design teams to those who assemble the trucks – people in both manufacturing and engineering at facilities all around the globe.

2016 Nissan Frontier

While all of Nissan’s manufacturing and engineering facilities and the people who drive them have contributed to the brand’s continuing success, the Smyrna Vehicle Assembly Plant in Tennessee has been singled out as making an especially great contribution. The Smyrna Plant produces the Leaf, Altima, Maxima, Rogue, Pathfinder and Infiniti QX60 models. The Canton, Mississippi plant, which manufactures the Altima, Murano, Titan, Armada and NV in addition to the Frontier, has also played a significant role in improving Nissan’s overall rankings, largely by virtue of being the plant that manufactures the top-rated Frontier.

Other Nissan Models are Poised to Join the Nissan Frontier at or Near the Top of the IQS

While the 2016 Nissan Frontier is the only Nissan model to reach the pinnacle of its class, Nissan is well represented towards the top by several of its vehicles, most notably the 2016 Murano and 2016 Altima, which were ranked in the top three of their respective classes. Altima was just one point shy (on a scale of 100) of the top of the mid-sized sedan class; Murano missed the top spot by just three points in the mid-sized CUV class – an impressive feat considering that the model was only in its second year of production. Look for both of those models to continue challenging for the top spot as Nissan continues to improve and to offer our customers the best new car experience possible.

Posted in Nissan Frontier